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Yoshinoya
Japan
Category
Food & Beverage
Active Year
1899-present
Founders
Eikichi Matsuda
Website
Estimated Brand Value (2024)
$2 billion
Net Promotion Score (NPS) (2024)
56
Customers Satisfaction (1-10) (2024)
8.8/10
Unique Selling Proposition (USP)
Leading beef bowl restaurant chain known for affordability and quick service
Customers' Perceptions
High customer satisfaction due to pricing and convenience, but competition from other fast-casual chains is increasing
Target Customers
Families, young adults, office workers
Key Competitors
Sukiya, Matsuya Foods, Nakau
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