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Yonex
Japan
Category
Sportswear & Equipment
Active Year
1946-present
Founders
Minoru Yoneyama
Website
Estimated Brand Value (2024)
$1.5 billion
Net Promotion Score (NPS) (2024)
56
Customers Satisfaction (1-10) (2024)
8.8/10
Unique Selling Proposition (USP)
Leading sports equipment brand known for quality badminton and tennis products
Customers' Perceptions
High customer satisfaction due to product performance and brand recognition, but competition from other sports brands is increasing
Target Customers
Athletes, sports enthusiasts, schools
Key Competitors
Wilson, Head, Babolat
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