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Yakult Swallows
Japan
Category
Sports & Entertainment
Active Year
1950-present
Founders
Yakult Honsha Co., Ltd.
Website
Estimated Brand Value (2024)
$200 million
Net Promotion Score (NPS) (2024)
56
Customers Satisfaction (1-10) (2024)
8.8/10
Unique Selling Proposition (USP)
Leading baseball team known for performance and fan engagement
Customers' Perceptions
High fan satisfaction due to team performance and community engagement, but competition from other baseball teams is increasing
Target Customers
Baseball fans, sports enthusiasts, advertisers
Key Competitors
Yomiuri Giants, Hanshin Tigers, Chunichi Dragons
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