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Xinhua Bookstore
China
Category
Retail, Books
Active Year
1937 - Present
Founders
State-Owned
Website
Estimated Brand Value (2024)
$1 billion
Net Promotion Score (NPS) (2024)
74
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Largest bookstore chain in China known for its comprehensive selection of books and educational materials
Customers' Perceptions
Xinhua Bookstore is respected for its extensive selection of books and educational materials, making it a trusted source for students and readers. Customers appreciate the variety but sometimes find the prices higher than online retailers.
Target Customers
Students, educators, and book lovers seeking a wide range of books and educational materials.
Key Competitors
JD.com Books, Dangdang, Amazon China
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