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WTAPS
Japan
Category
Fashion & Apparel
Active Year
1996-present
Founders
Tetsu Nishiyama
Website
Estimated Brand Value (2024)
$100 million
Net Promotion Score (NPS) (2024)
56
Customers Satisfaction (1-10) (2024)
8.8/10
Unique Selling Proposition (USP)
Iconic streetwear brand known for quality and military-inspired designs
Customers' Perceptions
High brand recognition and customer loyalty, but competition from other streetwear brands is increasing
Target Customers
Fashion-forward individuals, streetwear enthusiasts, young adults
Key Competitors
A Bathing Ape (BAPE), Supreme, Neighborhood
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