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Wings Group
Indonesia
Category
Consumer Goods
Active Year
1948-present
Founders
Johannes Ferdinand Katuari
Website
Estimated Brand Value (2024)
$5.5 billion
Net Promotion Score (NPS) (2024)
50
Customers Satisfaction (1-10) (2024)
8.5/10
Unique Selling Proposition (USP)
Leading FMCG company known for household and personal care products
Customers' Perceptions
High product quality with strong brand loyalty, but competition from other FMCG companies is increasing
Target Customers
Retailers, households, beauty salons
Key Competitors
Unilever Indonesia, P&G, Kino Indonesia
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