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VNPay
Vietnam
Category
Fintech & Payment Solutions
Active Year
2007-present
Founders
V??ng Quang Kh?i
Website
Estimated Brand Value (2024)
$500 million
Net Promotion Score (NPS) (2024)
50
Customers Satisfaction (1-10) (2024)
8.5/10
Unique Selling Proposition (USP)
Leading mobile payment platform with a focus on convenience and security
Customers' Perceptions
High user adoption with strong brand loyalty, but competition from other e-wallets is increasing
Target Customers
Tech-savvy consumers, SMEs, retail businesses
Key Competitors
MoMo, ZaloPay, Moca
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