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Vita-Weat
Australia
Category
Food & Biscuits
Active Year
1938-present
Founders
Arnott's Biscuits Ltd
Website
Estimated Brand Value (2024)
$800 million
Net Promotion Score (NPS) (2024)
70
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Iconic Australian snack brand known for its wholegrain crackers and health-focused products
Customers' Perceptions
Vita-Weat is well-liked for its nutritious and wholegrain crackers, making it a popular choice for health-conscious consumers. Customers appreciate the health benefits but sometimes find the taste less appealing compared to more indulgent snacks.
Target Customers
Health-conscious individuals, families, and snack lovers seeking nutritious and wholegrain cracker options.
Key Competitors
Ryvita, Arnott's, Sakata
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