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True Corporation
Thailand
Category
Telecommunications
Active Year
1990-present
Founders
CP Group
Website
Estimated Brand Value (2024)
$10 billion
Net Promotion Score (NPS) (2024)
50
Customers Satisfaction (1-10) (2024)
8.5/10
Unique Selling Proposition (USP)
Leading telecom provider known for wide coverage and reliable services
Customers' Perceptions
High customer satisfaction due to reliability and coverage, but competition from other telecom providers is increasing
Target Customers
Mobile users, businesses, government agencies
Key Competitors
Advanced Info Service (AIS), DTAC, TOT Public Company
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