top of page
Trakindo Utama
Indonesia
Category
Heavy Equipment
Active Year
1970-present
Founders
AHK Hamami
Website
Estimated Brand Value (2024)
$2.0 billion
Net Promotion Score (NPS) (2024)
46
Customers Satisfaction (1-10) (2024)
8.3/10
Unique Selling Proposition (USP)
Leading heavy equipment distributor known for reliability and extensive support services
Customers' Perceptions
High customer satisfaction due to service quality, but competition from other heavy equipment providers is increasing
Target Customers
Mining companies, construction firms, industrial users
Key Competitors
United Tractors, Hexindo Adiperkasa, Intraco Penta
bottom of page