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Tokyo Midtown
Japan
Category
Retail & Shopping Center
Active Year
2007-present
Founders
Mitsui Fudosan
Website
Estimated Brand Value (2024)
$4 billion
Net Promotion Score (NPS) (2024)
72
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Mixed-use development with luxury retail and dining
Customers' Perceptions
Tokyo Midtown is appreciated for its blend of luxury retail, fine dining, and cultural spaces. Customers enjoy the sophisticated atmosphere but some feel it can be overwhelming.
Target Customers
Affluent professionals, tourists, and culture enthusiasts seeking a sophisticated shopping and dining experience.
Key Competitors
Roppongi Hills, Ginza Six, Omotesando Hills
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