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Thye Hua Kwan Moral Society
Singapore
Category
Charity
Active Year
1978-present
Founders
Government of Singapore
Website
Estimated Brand Value (2024)
$100 million
Net Promotion Score (NPS) (2024)
54
Customers Satisfaction (1-10) (2024)
8.7/10
Unique Selling Proposition (USP)
Leading charity organization known for community services and support
Customers' Perceptions
High public trust and impact, but competition from other charities is increasing
Target Customers
Low-income families, elderly, at-risk youth
Key Competitors
Singapore Red Cross, The Salvation Army, Beyond Social Services
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