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Thai Union Frozen Products
Thailand
Category
Food & Beverage
Active Year
1977-present
Founders
Kraisorn Chansiri
Website
Estimated Brand Value (2024)
$5.0 billion
Net Promotion Score (NPS) (2024)
50
Customers Satisfaction (1-10) (2024)
8.5/10
Unique Selling Proposition (USP)
Leading frozen seafood processing company known for quality and sustainability
Customers' Perceptions
High product quality with strong export focus, but competition from other frozen seafood companies is increasing
Target Customers
Retailers, food service providers, exporters
Key Competitors
Seafresh Industry, Marine Gold Products, Pacific Andes
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