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Tan Hiep Phat
Vietnam
Category
Beverages
Active Year
1994-present
Founders
Tr?n Qu� Thanh
Website
Estimated Brand Value (2024)
$600 million
Net Promotion Score (NPS) (2024)
44
Customers Satisfaction (1-10) (2024)
8.3/10
Unique Selling Proposition (USP)
Leading beverage company with a focus on health and nutrition
Customers' Perceptions
High product quality with strong brand loyalty, but competition from multinational brands is increasing
Target Customers
Retailers, food service providers, health-conscious consumers
Key Competitors
Coca-Cola Vietnam, PepsiCo Vietnam, THP (Number One)
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