top of page
Sun Group
Vietnam
Category
Real Estate & Entertainment
Active Year
2007-present
Founders
L� Vi?t Lam
Website
Estimated Brand Value (2024)
$1.5 billion
Net Promotion Score (NPS) (2024)
46
Customers Satisfaction (1-10) (2024)
8.4/10
Unique Selling Proposition (USP)
Leading real estate and tourism developer in Vietnam
Customers' Perceptions
Premium real estate projects with strong brand recognition, though high pricing is a concern
Target Customers
High-net-worth individuals and corporate clients
Key Competitors
Vingroup, Novaland, FLC Group
bottom of page