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Summarecon Agung
Indonesia
Category
Real Estate
Active Year
1975-present
Founders
Soetjipto Nagaria
Website
Estimated Brand Value (2024)
$1.5 billion
Net Promotion Score (NPS) (2024)
50
Customers Satisfaction (1-10) (2024)
8.5/10
Unique Selling Proposition (USP)
Leading real estate developer known for integrated townships and commercial properties
Customers' Perceptions
High-quality developments with strong brand recognition, but competition from other developers is increasing
Target Customers
High-net-worth individuals, real estate investors, urban dwellers
Key Competitors
Lippo Group, Sinarmas Land, Ciputra Development
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