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Straits Trading Company
Singapore
Category
Mining & Real Estate
Active Year
1887-present
Founders
Khoo Teck Puat
Website
Estimated Brand Value (2024)
$2.0 billion
Net Promotion Score (NPS) (2024)
50
Customers Satisfaction (1-10) (2024)
8.5/10
Unique Selling Proposition (USP)
Leading investment holding company known for strategic investments in real estate and resources
Customers' Perceptions
High investor confidence due to stability and growth potential, but competition from other investment holding companies is increasing
Target Customers
Institutional investors, retail investors, businesses
Key Competitors
Keppel Corporation, Sembcorp Industries, City Developments Limited
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