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Sriwijaya Air
Indonesia
Category
Aviation
Active Year
2003-present
Founders
Chandra Lie
Website
Estimated Brand Value (2024)
$1.0 billion
Net Promotion Score (NPS) (2024)
42
Customers Satisfaction (1-10) (2024)
8.1/10
Unique Selling Proposition (USP)
Leading airline known for affordable domestic flights and reliability
Customers' Perceptions
High customer satisfaction due to reliability and affordability, but competition from low-cost carriers is strong
Target Customers
Budget-conscious travelers, tourists, business travelers
Key Competitors
Lion Air, Batik Air, Garuda Indonesia
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