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Solaria
Indonesia
Category
Food & Beverage
Active Year
1995-present
Founders
Djoni Gautama
Website
Estimated Brand Value (2024)
$800 million
Net Promotion Score (NPS) (2024)
46
Customers Satisfaction (1-10) (2024)
8.3/10
Unique Selling Proposition (USP)
Popular restaurant chain known for affordable and varied menu items
Customers' Perceptions
High customer satisfaction due to food quality and variety, but competition from other restaurant chains is increasing
Target Customers
Urban consumers, families, young adults
Key Competitors
Bakmi GM, Ayam Geprek Bensu, Marugame Udon
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