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SmartPay
Cambodia
Category
Fintech, Payment Services
Active Year
2017 - Present
Founders
Axiata Group
Website
Estimated Brand Value (2024)
$20 million
Net Promotion Score (NPS) (2024)
54
Customers Satisfaction (1-10) (2024)
8.7/10
Unique Selling Proposition (USP)
Leading mobile payment platform known for convenience and security
Customers' Perceptions
High user satisfaction due to ease of use and reliability, but competition from other mobile payment platforms is increasing
Target Customers
Retail customers, SMEs, e-commerce businesses
Key Competitors
Wing Money, Pi Pay, TrueMoney Cambodia
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