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Smart Axiata
Cambodia
Category
Telecommunications
Active Year
2008 - Present
Founders
Axiata Group (Malaysia)
Website
Estimated Brand Value (2024)
$400 million
Net Promotion Score (NPS) (2024)
54
Customers Satisfaction (1-10) (2024)
8.7/10
Unique Selling Proposition (USP)
Leading telecommunications company known for quality network and innovative services
Customers' Perceptions
High customer satisfaction due to service quality and technological advancements, but competition from other telecom companies is increasing
Target Customers
Retail customers, SMEs, corporate clients
Key Competitors
Cellcard, Metfone, qb Cambodia
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