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Siantar Top
Indonesia
Category
Food & Beverage
Active Year
1972-present
Founders
Sukarto Wongso
Website
Estimated Brand Value (2024)
$700 million
Net Promotion Score (NPS) (2024)
46
Customers Satisfaction (1-10) (2024)
8.3/10
Unique Selling Proposition (USP)
Leading FMCG company known for snacks and confectionery products
Customers' Perceptions
High product quality with strong brand loyalty, but competition from other FMCG companies is increasing
Target Customers
Retailers, food service providers, consumers
Key Competitors
Mayora, GarudaFood, Wings Food
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