top of page
Sealord
New Zealand
Category
Food & Beverage, Seafood
Active Year
1961 - Present
Founders
New Zealand Fishing Industry Board
Website
Estimated Brand Value (2024)
$700 million
Net Promotion Score (NPS) (2024)
74
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Leading seafood company known for its sustainably sourced fish products and commitment to quality
Customers' Perceptions
Sealord is well-regarded for its commitment to sustainability and high-quality fish products, making it a trusted name in New Zealand households. Customers appreciate the freshness but sometimes find the prices higher than other seafood brands.
Target Customers
Health-conscious consumers, seafood lovers, and eco-conscious individuals seeking sustainably sourced fish products.
Key Competitors
Sanford, Moana New Zealand, Talley's
bottom of page