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Sapporo Breweries
Japan
Category
Food & Beverage
Active Year
1876-present
Founders
Seibei Nakagawa
Website
Estimated Brand Value (2024)
$4 billion
Net Promotion Score (NPS) (2024)
70
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Diverse alcoholic beverage offerings
Customers' Perceptions
Sapporo Breweries is respected for its range of alcoholic beverages, including beer, whiskey, and sake. Customers value the variety but may see the brand as more traditional than innovative.
Target Customers
Adult consumers, beer aficionados, and those looking for a variety of quality alcoholic beverages.
Key Competitors
Asahi, Kirin, Suntory
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