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Santa Grand Hotels
Singapore
Category
Hospitality
Active Year
2000-present
Founders
Kwan family
Website
Estimated Brand Value (2024)
$200 million
Net Promotion Score (NPS) (2024)
50
Customers Satisfaction (1-10) (2024)
8.5/10
Unique Selling Proposition (USP)
Leading budget hotel chain known for affordability and quality
Customers' Perceptions
High guest satisfaction due to service quality and pricing, but competition from other budget hotels is increasing
Target Customers
Budget-conscious travelers, tourists, business travelers
Key Competitors
Hotel 81, Fragrance Hotel, Hotel Boss
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