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Samyang Foods
South Korea
Category
Food & Beverage
Active Year
1961-present
Founders
Jeon Joong-yun
Website
Estimated Brand Value (2024)
$3 billion
Net Promotion Score (NPS) (2024)
70
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Popular food brand known for its instant noodles, particularly the spicy "Buldak" series
Customers' Perceptions
Samyang Foods is famous for its spicy instant noodles, especially the "Buldak" series. Customers enjoy the unique flavors but sometimes find the spiciness overwhelming.
Target Customers
Ramen enthusiasts, young adults, and spice lovers seeking unique and flavorful instant noodles.
Key Competitors
Nongshim, Ottogi, Paldo
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