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S&P Syndicate
Thailand
Category
Food & Beverage
Active Year
1973-present
Founders
Sila-On Family
Website
Estimated Brand Value (2024)
$800 million
Net Promotion Score (NPS) (2024)
50
Customers Satisfaction (1-10) (2024)
8.5/10
Unique Selling Proposition (USP)
Leading food and beverage company known for bakery and Thai cuisine
Customers' Perceptions
High brand loyalty with strong market presence, but competition from other F&B companies is increasing
Target Customers
Urban consumers, families, young adults
Key Competitors
MK Restaurant Group, The Pizza Company, Oishi Group
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