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Roxy
Indonesia
Category
Retail
Active Year
1990-present
Founders
Djoko Susanto
Website
Estimated Brand Value (2024)
$500 million
Net Promotion Score (NPS) (2024)
44
Customers Satisfaction (1-10) (2024)
8.2/10
Unique Selling Proposition (USP)
Leading electronics and home appliance retailer known for affordability and variety
Customers' Perceptions
High customer satisfaction due to pricing and product variety, but competition from online retailers is increasing
Target Customers
Households, tech-savvy consumers, businesses
Key Competitors
Hartono Elektronika, Electronic City, Best Denki
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