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Republic Biscuit Corporation (Rebisco)
Philippines
Category
Food & Beverage
Active Year
1963-present
Founders
Jacinto Ng Sr.
Website
Estimated Brand Value (2024)
$700 million
Net Promotion Score (NPS) (2024)
54
Customers Satisfaction (1-10) (2024)
8.7/10
Unique Selling Proposition (USP)
Leading snacks manufacturer known for quality and innovation
Customers' Perceptions
High customer satisfaction due to product quality and variety, but competition from other snacks manufacturers is increasing
Target Customers
Retailers, food service providers, consumers
Key Competitors
URC, Monde Nissin, Jack 'n Jill
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