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Qoo10
Singapore
Category
E-commerce
Active Year
2010-present
Founders
Ku Young Bae
Website
Estimated Brand Value (2024)
$300 million
Net Promotion Score (NPS) (2024)
54
Customers Satisfaction (1-10) (2024)
8.7/10
Unique Selling Proposition (USP)
Leading e-commerce platform known for variety and affordability
Customers' Perceptions
High customer satisfaction due to product variety and pricing, but competition from other e-commerce platforms is increasing
Target Customers
Budget-conscious consumers, young adults, urban dwellers
Key Competitors
Lazada, Shopee, Amazon
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