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Pocari Sweat Indonesia
Indonesia
Category
Beverages
Active Year
1989-present
Founders
Otsuka Pharmaceutical (Japan)
Website
Estimated Brand Value (2024)
$500 million
Net Promotion Score (NPS) (2024)
50
Customers Satisfaction (1-10) (2024)
8.5/10
Unique Selling Proposition (USP)
Popular isotonic drink brand known for hydration benefits and refreshing taste
Customers' Perceptions
High brand loyalty with strong market presence, but competition from other beverage brands is increasing
Target Customers
Young adults, athletes, health-conscious consumers
Key Competitors
Mizone, Gatorade, Aqua
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