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Ph�c Long
Vietnam
Category
Coffee & Tea
Active Year
1968-present
Founders
L�m B?i Minh
Website
Estimated Brand Value (2024)
$150 million
Net Promotion Score (NPS) (2024)
44
Customers Satisfaction (1-10) (2024)
8.3/10
Unique Selling Proposition (USP)
Popular coffee and tea brand with a focus on quality
Customers' Perceptions
High brand loyalty and wide product variety, but competition from international chains is increasing
Target Customers
Urban consumers, young professionals, and coffee enthusiasts
Key Competitors
Highlands Coffee, Starbucks, The Coffee House
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