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Pernod Ricard Winemakers
New Zealand
Category
Food & Beverage, Wine
Active Year
1987 - Present
Founders
Pernod Ricard
Website
Estimated Brand Value (2024)
$1 billion
Net Promotion Score (NPS) (2024)
74
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Leading wine and spirits company known for its premium New Zealand wines
Customers' Perceptions
Pernod Ricard is well-known for its premium wines, particularly those from New Zealand vineyards. Customers appreciate the quality and variety but sometimes find the prices higher than other local wines.
Target Customers
Wine enthusiasts, food and beverage retailers, and luxury consumers seeking high-quality New Zealand wines.
Key Competitors
Villa Maria, Delegat Group, Constellation Brands
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