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Pasir Panjang Food Centre
Singapore
Category
Food & Beverage
Active Year
1983-present
Founders
Government of Singapore
Website
Estimated Brand Value (2024)
$20 million
Net Promotion Score (NPS) (2024)
50
Customers Satisfaction (1-10) (2024)
8.5/10
Unique Selling Proposition (USP)
Popular hawker center known for seafood and local flavors
Customers' Perceptions
High customer satisfaction due to quality and variety, but competition from other hawker centers is increasing
Target Customers
Local food enthusiasts, tourists, families
Key Competitors
Newton Food Centre, East Coast Lagoon Food Village, Alexandra Village Food Centre
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