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PappaRich
Singapore
Category
Food & Beverage
Active Year
2005-present
Founders
Rich Tan
Website
Estimated Brand Value (2024)
$200 million
Net Promotion Score (NPS) (2024)
50
Customers Satisfaction (1-10) (2024)
8.5/10
Unique Selling Proposition (USP)
Popular Malaysian restaurant chain known for authentic flavors and quality
Customers' Perceptions
High customer satisfaction due to authenticity and quality, but competition from other Malaysian restaurants is increasing
Target Customers
Local food enthusiasts, tourists, families
Key Competitors
Old Town White Coffee, Killiney Kopitiam, Toast Box
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