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Pacific Airlines
Vietnam
Category
Aviation
Active Year
1991-present
Founders
State-owned (initially)
Website
Estimated Brand Value (2024)
$300 million
Net Promotion Score (NPS) (2024)
35
Customers Satisfaction (1-10) (2024)
7.7/10
Unique Selling Proposition (USP)
Low-cost airline with a focus on affordability
Customers' Perceptions
Competitive pricing with wide route coverage, but competition from other low-cost carriers is intense
Target Customers
Budget-conscious travelers, tourists, and corporate clients
Key Competitors
Vietjet Air, Bamboo Airways, Vietnam Airlines
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