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Orion Confectionery
South Korea
Category
Food & Beverage
Active Year
1956-present
Founders
Lee Yang-gu
Website
Estimated Brand Value (2024)
$5 billion
Net Promotion Score (NPS) (2024)
70
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Trusted confectionery brand known for its wide range of snacks and sweets
Customers' Perceptions
Orion Confectionery is well-known for its popular snacks and sweets, particularly "Choco Pie" and "Market O" brownies. Customers appreciate the quality and taste but sometimes find the products too sweet.
Target Customers
Families, children, and snack lovers seeking trusted and familiar confectionery products.
Key Competitors
Lotte Confectionery, Crown Confectionery, Haitai Confectionery
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