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OPPO
China
Category
Technology & Electronics
Active Year
2001-present
Founders
Tony Chen
Website
Estimated Brand Value (2024)
$25 billion
Net Promotion Score (NPS) (2024)
74
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Popular smartphone brand known for its innovative camera features and sleek designs
Customers' Perceptions
OPPO is well-liked for its innovative camera technology and stylish smartphone designs, making it a popular choice among young consumers. Customers appreciate the design but sometimes find the software less refined than other brands.
Target Customers
Young adults, tech enthusiasts, and fashion-conscious individuals seeking smartphones with innovative camera features and sleek designs.
Key Competitors
Vivo, Xiaomi, Huawei
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