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Mogujie
China
Category
Social Commerce
Active Year
2011 - Present
Founders
Chen Qi
Website
Estimated Brand Value (2024)
$1 billion
Net Promotion Score (NPS) (2024)
70
Customers Satisfaction (1-10) (2024)
8
Unique Selling Proposition (USP)
Popular online fashion platform known for its trendy clothing and accessories
Customers' Perceptions
Mogujie is well-liked for its trendy fashion offerings, making it a popular platform among young Chinese consumers. Customers appreciate the variety but sometimes find the quality inconsistent.
Target Customers
Young adults, fashion-conscious individuals, and online shoppers seeking trendy clothing and accessories.
Key Competitors
Taobao, JD Fashion, Vipshop
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