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Mizone
Indonesia
Category
Beverages
Active Year
2002-present
Founders
Danone Group
Website
Estimated Brand Value (2024)
$500 million
Net Promotion Score (NPS) (2024)
46
Customers Satisfaction (1-10) (2024)
8.3/10
Unique Selling Proposition (USP)
Popular isotonic drink brand known for refreshing taste and hydration benefits
Customers' Perceptions
High brand loyalty with strong market presence, but competition from other beverage brands is increasing
Target Customers
Young adults, athletes, health-conscious consumers
Key Competitors
Pocari Sweat, Gatorade, Aqua
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