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MINISO
China
Category
Retail, Variety Stores
Active Year
2013 - Present
Founders
Ye Guofu
Website
Estimated Brand Value (2024)
$4 billion
Net Promotion Score (NPS) (2024)
75
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Popular retail chain known for its affordable and stylish household products, electronics, and accessories
Customers' Perceptions
MINISO is well-loved for its trendy and affordable household products, making it a favorite among young Chinese consumers. Customers appreciate the design but sometimes find the product durability less consistent.
Target Customers
Young adults, budget-conscious consumers, and families seeking affordable and stylish household products, electronics, and accessories.
Key Competitors
MUJI, NOME, Flying Tiger
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