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Milo Australia
Australia
Category
Food & Beverages
Active Year
1934-present
Founders
Nestl�
Website
Estimated Brand Value (2024)
$1 billion
Net Promotion Score (NPS) (2024)
75
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Iconic Australian drink brand known for its malted chocolate flavor
Customers' Perceptions
Milo is loved for its rich and comforting malted chocolate flavor, making it a staple in Australian households. Customers appreciate the taste but sometimes find the product too sweet.
Target Customers
Families, children, and individuals seeking a classic and comforting Australian drink.
Key Competitors
Ovaltine, Nesquik, Cadbury Drinking Chocolate
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