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Midea
China
Category
Home Appliances
Active Year
1968-present
Founders
He Xiangjian
Website
Estimated Brand Value (2024)
$40 billion
Net Promotion Score (NPS) (2024)
74
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Leading global home appliance brand known for its innovative and high-quality products
Customers' Perceptions
Midea is well-regarded for its reliable home appliances, making it a trusted name in China's home appliance industry. Customers appreciate the quality but sometimes find the prices higher than other brands.
Target Customers
Homeowners, businesses, and construction companies seeking innovative and high-quality home appliances with a strong reputation for reliability.
Key Competitors
Gree, Haier, TCL
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