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Metro Retail Stores
Philippines
Category
Retail
Active Year
1982-present
Founders
Gaisano family
Website
Estimated Brand Value (2024)
$1.0 billion
Net Promotion Score (NPS) (2024)
50
Customers Satisfaction (1-10) (2024)
8.5/10
Unique Selling Proposition (USP)
Leading retail chain known for variety and affordability
Customers' Perceptions
High customer satisfaction due to product variety and pricing, but competition from other retail chains is increasing
Target Customers
Urban consumers, families, budget-conscious shoppers
Key Competitors
SM Supermalls, Robinsons Retail Holdings, Puregold Price Club
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