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Latitude Tree Holdings
Malaysia
Category
Manufacturing
Active Year
1988-present
Founders
Chan Kok Leong
Website
Estimated Brand Value (2024)
$500 million
Net Promotion Score (NPS) (2024)
48
Customers Satisfaction (1-10) (2024)
8.4/10
Unique Selling Proposition (USP)
Leading furniture manufacturer known for quality and sustainability
Customers' Perceptions
High product quality with strong market presence, but competition from other furniture manufacturers is increasing
Target Customers
Furniture retailers, construction companies, exporters
Key Competitors
Poh Huat Resources, Lii Hen Industries, SYF Resources
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