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Lam Son Sugar
Vietnam
Category
Sugar
Active Year
1980-present
Founders
L� V?n Tam
Website
Estimated Brand Value (2024)
$150 million
Net Promotion Score (NPS) (2024)
44
Customers Satisfaction (1-10) (2024)
8.2/10
Unique Selling Proposition (USP)
Leading sugar producer with a focus on high-quality, sustainable production
Customers' Perceptions
High product quality with strong market presence, but pricing is a concern
Target Customers
Retailers, food service providers, and consumers
Key Competitors
Bien Hoa Sugar, Thanh Thanh Cong, KCP Vietnam
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