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Kirin
Japan
Category
Food & Beverage
Active Year
1907-present
Founders
Ichisuke Fujiwara
Website
Estimated Brand Value (2024)
$15 billion
Net Promotion Score (NPS) (2024)
58
Customers Satisfaction (1-10) (2024)
8.9/10
Unique Selling Proposition (USP)
Leading beverage company known for quality and innovation
Customers' Perceptions
High customer satisfaction due to product range and brand recognition, but competition from other beverage companies is increasing
Target Customers
Retailers, food service providers, consumers
Key Competitors
Asahi Breweries, Suntory, Sapporo Breweries
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