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Kino Indonesia
Indonesia
Category
Consumer Goods
Active Year
1999-present
Founders
Harry Sanusi
Website
Estimated Brand Value (2024)
$1.0 billion
Net Promotion Score (NPS) (2024)
44
Customers Satisfaction (1-10) (2024)
8.2/10
Unique Selling Proposition (USP)
Leading FMCG company with a focus on personal care and household products
Customers' Perceptions
High brand loyalty and product variety, but competition from multinational brands is strong
Target Customers
Retailers, consumers, beauty salons
Key Competitors
Unilever Indonesia, P&G, Wings Group
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