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Kinh ?�
Vietnam
Category
Confectionery
Active Year
1993-present
Founders
Tr?n Kim Th�nh
Website
Estimated Brand Value (2024)
$200 million
Net Promotion Score (NPS) (2024)
44
Customers Satisfaction (1-10) (2024)
8.3/10
Unique Selling Proposition (USP)
Leading confectionery company with a focus on local tastes
Customers' Perceptions
High brand loyalty with strong product variety, but competition from foreign brands is strong
Target Customers
Consumers, retailers, and distributors
Key Competitors
Bibica, Orion, Hai Ha Confectionery
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