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JYP Entertainment
South Korea
Category
Music & Entertainment
Active Year
1997-present
Founders
Park Jin-young
Website
Estimated Brand Value (2024)
$1.2 billion
Net Promotion Score (NPS) (2024)
75
Customers Satisfaction (1-10) (2024)
9
Unique Selling Proposition (USP)
Leading entertainment company with popular K-pop artists
Customers' Perceptions
JYP Entertainment is known for producing successful K-pop groups and artists, respected for its artist management and global influence. Fans appreciate the quality but sometimes criticize the promotion strategies.
Target Customers
K-pop fans, music lovers, and young adults seeking high-quality entertainment and popular K-pop content.
Key Competitors
SM Entertainment, YG Entertainment, HYBE
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